Increase your impact and market value: from senior developer to strategic sparring partner
First edition
This is the very first edition of The Technical Wingman. No polished testimonials, no slick marketing. Just three trainers sharing their experience with a small group of motivated developers.
Early bird until February 21
All-in: includes lunch, catering and practical tools:
*Subject to sufficient registrations · Max. 12 participants
You know the classic scenario: sales has closed the deal and the team starts enthusiastically. But halfway through you see the storm brewing: the scope expands, the client constantly changes their mind, and hours are flying by. The end of the budget is in sight, but the end of the backlog isn't yet. And who gets looked at to "just fix it"? Exactly.
In this environment, you won't survive with just good code. If you limit yourself to clearing tickets, then "meeting expectations" is the best you can hope for. How great would it be if you could let the client experience your true value?
Our training, The Technical Wingman, is for the senior who is done with the 'hours-for-invoice' role. You learn how to help non-technical clients make realistic choices. This makes life easier for you and your team, but also genuinely helps the client move forward. Furthermore, you learn how to optimally support sales colleagues within your organisation during sales processes, so you bring in more and healthier assignments.
Sales managers are good at building relationships, but they miss one thing: deep technical credibility. The client desperately wants to say "yes", but doubts the technical feasibility and risks.
That's where you come in. You see the ideal technical solution. But seeing isn't enough; you have to sell it.
Often the best solutions fail because they are explained too complexly, or because the client doesn't feel the value. The result? Sales sells something else (often something unrealistic) and you and your team get to clean up the mess.
The Technical Wingman is not a 'learning to sell' course. Please no. It's not about learning tricks, but about advisory skills that come in handy during a sales proces, but also during a project or long-term cooperation with a client.
We teach you how to use your enormous technical knowledge as a strategic weapon. You learn how to link technical choices to business value. So that the client not only listens to you, but also adopts your advice.
Not "we need to refactor" but "this saves 20% development time on new features"
So you understand what they really want, not just what they say
And defend them without getting defensive
As a sparring partner, not as decoration
Answer "It can't be that difficult, can it?" without rolling your eyes
If you speak the decision maker's language, you can kill scope creep before it pollutes your backlog. If the client sees you understand them, they accept your advice more easily. Even if it's not always what they want to hear.
Become the person business stakeholders go to before making a decision. From "the techie who has to build it" to "the architect who determines the direction".
You are senior. What is the next step? Becoming a manager and filling spreadsheets? Not necessarily. The role of tech lead, lead developer or solution consultant requires exactly these skills: exerting influence from content.
Stop complaining about sales, and become their indispensable wingman. If you join the pitch, you win the right projects, with realistic scopes.
We are not HR trainers. We come from the trenches. We wrote that code. We saved those projects. We don't teach you theory, but share our own experiences and mistakes, so you don't have to make them.
From Tridion developer to Managing Director at Touchtribe and Indivirtual. Combines 20+ years of code experience with hardcore sales skills. Knows like no other how to turn technical depth into an irresistible commercial story.
Former MD Technology at Dept and founder of Indivirtual Dubai. A strategic heavyweight who built and sold agencies. Teaches you to look through the lens of the C-level decision maker and how to strategically close a deal.
From C# developer to Managing Director at Lab Digital and We are You. Understands the friction between "what the client wants" and "what's technically possible" and teaches you how to manage expectations without damaging the relationship.
From "How do I build this?" to "Why are we building this?"
How do you translate 'Refactoring' to 'Risk Reduction' and 'Performance' to 'Conversion' for your PO or Marketing Manager?
The need for a new project has a trigger. Often the trigger is a combination of frustration with the current situation and the need for new possibilities. Learn how to uncover pains and gains.
Know your audience. We practice with personas: what makes an IT Manager happy (standards, solidity) and what are they allergic to (risk, cowboys)? And how does that differ from the Marketing Manager who loves conversion and new capabilities? You learn to tune your message to the receiver.
What will it cost? The key question in every trajectory. But how do you arrive at an estimate when there is little information known and you have never worked with the client? You want to help sell, but you also don't want to be responsible for an estimate that turns out to be unfeasible. We teach you how to handle this and how to arrive at realistic estimates that a client wants to say yes to.
Within your agency, sales and tech are not enemies, but companions. How can you as a Tech Lead optimally collaborate with Sales to sell better projects?
To give good advice, you need the right information. And to get this information on the table, you have to ask the right questions, in the right way and to the right person.
Practice with real cases. How do you present a technical solution to non-technical people?
No matter how well you prepare for a meeting, the actual conversation always turns out differently. The trick is to keep listening actively during the conversation and to respond to questions and comments with all the knowledge you have at your disposal.
Handling resistance about the technical solution or hour estimation without becoming defensive.
Are you ready to make the step from Senior Developer to Strategic Partner?
This training does more than just help your employer; it is a direct investment in your own future.
Upgrade your CV: Technical skills are the basis, but 'Commercial Awareness' is the skill that distinguishes seniors from principals.
Increase your market value: In a market full of coders, companies fight for developers who make business impact.
Future-proof: Code becomes commodity. The developer who bridges the gap to the business remains indispensable.
New opportunities: This is your stepping stone to roles like Principal Consultant, Tech Lead or independent strategist.